Unmasking the Future of EVs and Renewable Energy w/ Rue Phillips

Joshua T Berglan
5 min readSep 4, 2024

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“The future is going to change a lot, but I believe it’s gonna change a lot for the better.” That’s Rue Phillips, a true pioneer in the world of renewable energy and electric vehicles (EVs), speaking his truth on the latest episode of Unmasking Humanity. And let me tell you, his insights are just as electrifying as the vehicles he’s dedicated his life to!

Rue’s passion for clean energy is contagious, and his 30+ years of experience in the EV space make him a veritable oracle of knowledge. He’s not just in it for the money, he’s driven by a genuine desire to create a more sustainable future for all.

In this blog post, we’re going to delve into Rue’s wisdom, exploring his thoughts on the future of EVs, the challenges and opportunities of renewable energy adoption, and the critical role of infrastructure in shaping a cleaner tomorrow.

“Get ready to have your mind blown!” This interview is packed with insights that will challenge your preconceptions and leave you feeling optimistic about the possibilities ahead.

The Man Behind the Vision: Rue Phillips’ Journey to Cleantech

Rue Phillips isn’t your typical cleantech entrepreneur. He’s a visionary, a pioneer, and a true believer in the power of renewable energy and electric vehicles (EVs) to create a better future. But his journey to cleantech is a fascinating story, blending family history, unexpected passions, and a lifelong commitment to sustainability.

Born into a family of electrical contractors, Rue’s first encounters with electric vehicles came in the 1970s, as a young man working in his family’s business. He vividly remembers repairing electric vehicle chargers for milk floats, those iconic vehicles that delivered milk to homes across the UK. This early experience sparked a lifelong fascination with sustainable mobility, setting the stage for his future in the cleantech space.

But Rue’s story doesn’t end there. He’s not just a visionary entrepreneur, he’s also a talented musician. In fact, he’s had the unique experience of collaborating with legendary rock band Black Sabbath! That’s right, this cleantech pioneer is also a guitarist who played on a Black Sabbath album alongside Aussie and Bill Ward, the band’s drummer. This unexpected side to his story only adds to his charm and depth, proving that even rock stars can be passionate about clean energy.

Rue’s journey into the world of EVs and renewable energy is a testament to his commitment to innovation and his unwavering belief in a cleaner future. He’s not just in it for the money; he’s driven by a genuine desire to create a more sustainable world for all.

Unmasking the Future: Key Insights from Rue Phillips

In the interview, Rue offers some fascinating insights into the future of EVs and renewable energy. He addresses the most outrageous misconceptions about EVs, discusses the crucial role of infrastructure in driving adoption, and emphasizes the potential of AI to optimize energy systems.

Key Takeaways:

  • Busting the Myths: Rue debunks the misconception that EVs are more prone to catching fire than traditional gasoline cars. He emphasizes that the reality is quite the opposite, and the fear surrounding EV fires is often fueled by misinformation and sensationalized media. He points out that gasoline cars actually have a higher rate of fires.
  • The Power of Infrastructure: Rue stresses the importance of investing in robust infrastructure for EV charging and renewable energy systems. He argues that without a well-developed infrastructure, it will be difficult to scale up adoption and achieve a truly sustainable future. He points out that the lack of reliable infrastructure is a major barrier to EV adoption, and that we need to build it out now to support the future.
  • The AI Advantage: Rue sees AI as a game-changer for the cleantech space. He envisions a future where AI can optimize energy systems, predict demand, and even create microgrids that leverage the power of EVs as battery storage tanks. He explains how AI can help us to manage energy demand and create a more resilient grid.
  • The Global South and Cleantech: Rue discusses the importance of cleantech in underserved communities, sharing his experience working on a project in Uganda to train local technicians in operations and maintenance of renewable energy systems. This project highlights the potential of cleantech to empower communities and improve lives.
  • The Cobalt Conundrum: Rue addresses the ethical challenges of mineral extraction for batteries, particularly the use of child labor in cobalt mining. He expresses hope that technological advancements and humanitarian efforts will lead to more sustainable and ethical solutions.
  • The Future of EVs and Lifestyle: Rue explores the potential synergy between EVs and our daily lives, including autonomous driving, connected calendars, and AI-powered assistants. He paints a picture of a future where our cars are seamlessly integrated into our lives, making them extensions of ourselves.
  • The Importance of Maintenance: Rue emphasizes the need for robust O&M protocols to ensure the reliability of charging infrastructure. He draws a parallel between the importance of maintaining public restrooms and the need to maintain EV charging stations, highlighting the crucial role of O&M in ensuring a smooth transition to a clean energy future.
  • The Role of Social Credit Scoring: Rue examines the potential benefits and challenges of social credit scoring in promoting responsible EV usage. He suggests that social credit scoring could encourage people to be more mindful of their energy consumption and promote a sense of community responsibility.
  • The Power of Passion: Rue shares his message about pursuing your passions and aiming high, even in the face of challenges. He encourages young people to find their passion and use it to make a difference in the world.

The Final Word: Rue’s Call to Action

Rue calls for a clean energy revolution for the betterment of humanity. He believes that clean energy is not a political issue, but a moral imperative for the future of our planet and its people.

He emphasizes that the adoption of renewable energy technologies will benefit mankind in countless ways, from irrigating deserts to powering communities and improving lives. He believes that this transition will transcend political divides and create a brighter future for generations to come.

Join the Revolution:

Rue’s insights and experiences offer a powerful message about the potential of clean energy to transform our world. His passion and vision are inspiring, and his call to action is clear: We must embrace a cleaner future for the sake of our planet and future generations.

This blog post is just the beginning of a conversation that’s sure to spark your imagination and inspire you to take action. Let’s work together to create a more sustainable and resilient future for all.

Originally published at https://www.joshuatberglan.com on September 4, 2024.

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Joshua T Berglan

Award Winning Omnimedia Producer | Independent Media & Media Literacy Expert | Creator of "Media Company in a Box" www.JoshuaTBerglan.com